The Legend Behind The Legends of Music

Otis Redding, Lynyrd Skynrd, Little Richard, The Outlaws, Percy sledge, and More!

The Incredible Life of Alan Walden, the southern man that forged the biggest names in R&B and Rock N' Rock's history against all odds.

The Legend Behind The Legends of Music

The Incredible Life of Alan Walden, the southern man that forged the biggest names in R&B and Rock N' Rock's history against all odds.

The Southern Man's Story

Georgia Music Hall of Fame Inductee

Music and Mayhem in the American South

Southern Man is the memoir of a life in music during one of the most racially turbulent times in American history. It presents the voice of Alan Walden—a remarkable, sensitive, humble, and brilliant man; a boy from the country who, serendipitously, along with his brother Phil and best friend Otis Redding, helped to nurture a musical renaissance.


It is the story of a son of Macon, Georgia, and his passion for R&B and Rock’N’Roll at a time when it took wits and a Southern persistence to overcome the obstacles on the hard scrabble road to success—the tragedy of loss, disappointment, and betrayal, along with the joy of victory, optimism, and hope—and taking a dream right over the mountain.


That dream led him to work with and nurture the talents of a virtual who’s who of Southern music, from Sam & Dave and Percy Sledge to Boz Scaggs and Lynyrd Skynyrd.


"Southern Man is a solid, insightful, and fun read. And a look at an era of music management that was a lot rougher than today’s scheduled-and-timelined-by-the-book tours and recording sessions. But it sure seemed like a lot more fun."― Bob Ruggiero, Houston Press"

"Can't put it down! If you love music, you'll love the book!" - Kristen Bishop

About Alan Walden

Alan Walden was born May 23, 1943 in Macon, Georgia to C.B. and Carolyn Walden. He is an American manager, publisher, booking agent, and promoter. He has worked with musical acts including Otis Redding, Sam & Dave, Percy Sledge, Johnnie Taylor, Clarence Carter, Arthur Conley, Al Green, Joe Tex, Z. Z. Hill, Candi Staton, Albert King, William Bell, Eddie Floyd, Etta James, Boz Scaggs, Lynyrd Skynyrd, and The Outlaws.

He opened Redwal Music with his brother Phil Walden and the great Otis Redding in 1965, publishing hit songs like "Respect", "I Can't Turn You Loose", "Sweet Soul Music", "I've Been Loving You Too Long", and "(Sittin' On) The Dock of the Bay". He also co-founded Capricorn Records with his brother and later went on to form Hustler's Inc., a management and publishing company.

Alan, I got to tell you ...you're one soulful guy ...I don't think I've ever met a white guy with more soul than you. - Quincy Jones

About Alan Walden

Alan Walden was born May 23, 1943 in Macon, Georgia to C.B. and Carolyn Walden. He is an American manager, publisher, booking agent, and promoter. He has worked with musical acts including Otis Redding, Sam & Dave, Percy Sledge, Johnnie Taylor, Clarence Carter, Arthur Conley, Al Green, Joe Tex, Z. Z. Hill, Candi Staton, Albert King, William Bell, Eddie Floyd, Etta James, Boz Scaggs, Lynyrd Skynyrd, and The Outlaws.

He opened Redwal Music with his brother Phil Walden and the great Otis Redding in 1965, publishing hit songs like "Respect", "I Can't Turn You Loose", "Sweet Soul Music", "I've Been Loving You Too Long", and "(Sittin' On) The Dock of the Bay". He also co-founded Capricorn Records with his brother and later went on to form Hustler's Inc., a management and publishing company.

Alan, I got to tell you ...you're one soulful guy ...I don't think I've ever met a white guy with more soul than you. - Quincy Jones

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